Free IssuePLAYBOOK 003•2026-02-05•6 min read min read
Selling air: How to monetize a community before building a product
Explore the strategic breakdowns, psychological triggers, and tactical executions that defined this playbook.
Community · Pre-sale · Validation
Building a product first is the biggest mistake indie hackers make. You spend months coding in a cave, launch, and hear crickets.
Instead, build the audience first. Validate the problem. Get them to pay you to solve it before you write a single line of code.