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Strategies, stories, and tactical advice on building a profitable business without quitting your day job.
The lean startup framework was designed for funded teams. But the core principles apply even more powerfully to solo founders building with limited time and no outside capital. Here is what it actually means stripped of the jargon.
Pricing your first product wrong is expensive in both directions. Too low and you attract the wrong buyers while leaving money on the table. Too high and you stall before you start. Here is the exact framework for arriving at a price that reflects real value and converts real customers.